ClickStream
ClickStream shows businesses who is actually on their website: real people, bots, AI crawlers, and the anonymous visitors in between. We built the brand from the discovery workshop up, then redesigned the homepage and created the illustration and animation system that explains the product at a glance.
Brand Identity
Clicky, the Mark
The C is drawn from Clicky, the brand’s octopus mascot. Its curling tentacle doubles as a signal wave radiating from a single point: one visitor, seen clearly. The rounded wordmark keeps a data product feeling friendly.
Where It Started
The first round of the identity explored an engraved, editorial direction: a click-burst mark, laser-eyed etchings of history’s great observers, and a full brand guide. It set the tone the product carries today.
Website Design
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Illustration & Animation
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